Journey Goal

Helping creators unlock value

Ruth Walker

Over 20 years of Disney executive experience in
Sales, Marketing, Finance, Technology.

You have dreams, and need help getting there faster. 

We can help you:

  • Shape that dream into measurable business goals

  • Identify crawl-walk-run strategies for the journey

  • Implement the critical pieces (technology, process, partners) for success

How we can work together

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    Fractional Leadership

    You need the expertise of a seasoned executive but can’t bring on a resource full-time.

    8-12 hours per week can cover key meetings, strategy development & communication, and hands-on execution oversight. We’ll be an interim part of your leadership team, without the cost and commitment associated with hiring an employee.

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    Project Consultant

    You have an initiative that requires extra oversight or experience for a finite time.

    Based on project length and complexity, a flat fee will be tied to project deliverables or blocks of time.

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    Content Creator Business Development

    You want to find new brand marketing partnerships, distribution, or expansion into consumer or travel products.

    Acting as your partner, we’ll help you develop new revenue streams on a commission basis.

Areas of Practice

Filmed Entertainment

You need an expert to help navigate bringing on the right distribution and marketing partner—someone with decades of cross-functional experience in Theatrical and the often-overlooked, high-margin Non-theatrical markets of airlines, cruise ships, hospitals, and other public spaces.

Travel

In a crowd of content, you already stand out and connect with your audience. Now you’re ready for your brand and business to grow. When people travel, they embrace new possibilities and seek immersive experiences. Let’s unlock that opportunity together! At Disney, we’ve put together promotions and built on-going relationships with both internal and external travel partners. With travel advisor credentials, we can seamlessly research and facilitate your project’s travel product needs.

CRM & Loyalty

With consumer privacy protection strengthening and media buys reducing in ROI, you need help forming a deeper relationship with your loyalists. Awareness is only part of the mission—conversion is key! Engaging your best fans takes a new set of marketing muscles: clarifying “the why” for consumers to engage with your owned & operated platforms, managing customer lifecycle health, and building a discipline around key performance metrics.

“The journey of a thousand miles begins with one step.”

– Lao Tzu

Get in Touch

Tell us more about your project and how we can help.